CHRIS BARNARD

DO YOUR CITY RIGHT
Since rideshare was new to all of Vancouver, we created a simple “how-to-lyft” video that introduced the service across digital and social channels. 

A SIGN OF THINGS TO COME
An extensive out-of-home campaign showed up a month before launch to prepare the city to (finally) experience the joys of rideshare.

GET ON YOUR BUTT AND DO SOMETHING
We made a series of ‘Y-tinerary’ Instagram stories that inspired fans to Vancouver their faces off and enjoy the best their city has to offer.